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Showcase Realty

Selling Your Own Home

In San Antonio, New Braunfels and Boerne, TX

Key factors to consider when selling your home

pool home pic

To sell your personal home many factors need to be considered. Is your home too personalized for you and/or your family? Do you have too many family photos on display? Do you have way too much clutter? Do you have custom color wall paint?

Is your landscaping looking its best? Is your furniture and décor enhancing or detracting from the house? Is the furniture positioned properly? And last, is your home immaculate as if the maid just visited?

When you are selling your house, you have to really look at it objectively and think about it from the viewpoint of the house hunter. Staging is about decorating your house for the buyers’ taste, not yours. A great place to start is with the front of the home and the main entryway. Home staging is designed to increase the potential selling price and reduce the amount of time the house stays on the market. It is proven that a home properly staged will sale faster and for more money.

Home Staging an Occupied Home?

Your Home as a “Product”

Home Staging is “the art of preparing & packaging a home for sale” – it is a part of the marketing process and a part of the Real Estate Industry. A very large part of the focus on staging a home is converting it into a marketable, merchandisable “product”.

Staging sets the scene so as to create immediate buyer interest & appeal and understand how to do this effectively.

Staging vs. Decorating

Decorating is the process of personalizing your living space.

Staging is “de-personalizing“, with the objective of increasing your homes’ appeal to the largest number of people possible. A homeowner should not try to stage their home themselves, or at least not without the help of a professional. Showcase takes care of this for you because we know

What Results Can I Expect?

Realize the Highest Selling Price

Undoubtedly, the single most compelling reason to stage a home is because this gives the seller the very best opportunity to realize the highest selling price for their property. Statistics prove this, without a shadow of a doubt.

On average, a home that has been professionally staged will sell for 7 to 11% more then a home that has not been professionally staged.


Help the Buyers Decide

Staging is a value to buyers as well. Yes, you read that right – staging is a benefit for the buyers too.

When a home is staged, it lets the buyer see and visualize the home in a way that would not otherwise be possible if they only walked into a cold, empty house. An empty home not only gives a cold, sterile, uninviting feeling to the potential home buyer, but it also creates a dilemma.

Provide a Scale Reference

Studies show that home buyers often times have a difficult time visualizing how their furniture might fit into the space that they see. Placing furnishings into a home, as long as it’s done correctly and sparingly, so as not to clutter the space but rather enhance it, magical things begin to happen.

Well-staged furnishings provide size and scale reference and help people imagine their own belongings in the staged home, therefore taking mental ownership.

Enhance Your Bottom Line Profitability by Over 7%

According to statistics published by the U.S. National Association of Realtors, a professionally staged home will usually command a 7% to 11% greater price than a non-staged home.

On the following table, see what happens when staging increases the value of your home by 7%.

Showcase Realty TX provides you the best opportunity in getting full market value for your home.

Asking Price Additional Money
$250,000 $17,500
$500,000 $35,000
$750,000 $52,500
$1,000,000 $70,000
$1,500,000 $105,000
$2,000,000 $140,000
$5,000,000 $350,000

Sell Your Home FASTER!

In a 2008 study conducted by, ASP Real Estate Agents and ASP Stagers reported that across the United States:

According to the study, staged homes sell, on average, 80% faster than homes that are not staged. Faster home sales also result in higher profit – the longer a home sits on the market, the greater likelihood it will require a price reduction to sell.

Staged homes sell in 37 days or less on average.
Un-staged homes take 182 days or longer to sell.

Realtors Prefer Staged Homes

In a market with an excess of unsold properties, staging increases a home’s “showability” and separates it other cold, vacant listings..

Realtors want to know that every home they show has the potential to sell itself. And they know that a beautifully staged home is more likely to excite buyers into making an offer.

Realtors will surely give your home more attention than one that has not been staged. This again makes your property be sold faster.

Staging: A Prudent Investment


Quality staging will ensure that you get an optimum price for your home. It’s a prudent decision to invest a little money to ensure a greater return when you sell your home. Quality staging always uses fine furnishings and décor to accentuate your home’s natural beauty. Beware of staging companies that use inexpensive, poor quality furnishings that cheapen a home’s appearance.

Showcase Realty provides high quality staging at the lowest cost because we package real estate and staging services as a unit to benefit our real estate clients. Roxanne Snyder, owner of Showcase Staging Services, is an Accredited Staging Professional (ASP), who will evaluate your home and provide attractive options.

She will first work with all the furnishings you currently have by rearranging placement for maximized display. If additional furnishings are required then our options may include rental furniture, assisting you in purchasing from local stores. Once your home is Staged, it will be Showcased and Sold!

Contact Us Today… You’ll be Amazed at the Outcome!

Roxanne Snyder

We will analyze your home’s strengths… develop a plan to optimize your home’s marketability… and provide a spectrum of solutions and services to sell your home quickly, for an exceptional price.

Showcase Staging Services will transform your property into a model home, and Showcase Realty will aggressively market your home and provide you with excellent service.

E-mail the following information and we will get back with you quickly to schedule a meeting.


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The Evidence

“Staging Helps You Sell Your Home FASTER” – USA Today

When Coldwell Banker Residential Brokerage in Los Altos, California looked at nearly 2,800 properties in eight U.S. cities in 2004, they found that the staged homes, on average, sold in half the time of the non-staged homes. Learn what benefits they reported about of Home Staging.

“Your Investment in ASP Home Staging will always be less than your first Price Reduction”

In a cumulative November 2008 – May 2009 study conducted by, across the United States, it is revealed that staged homes sell in 37 days or less on average in today’s market. The same study revealed that homes not staged sell in 182 days or longer. According to the study, staged homes sell, on average, 80% faster than homes that are not staged.

“25 Biggest Real Estate Mistakes” – Home & Garden Television

HGTV aired a program on the 25 Biggest Real Estate Mistakes. The #1 mistake: Failure to Showcase Your Home and Make Small Cosmetic Changes. HGTV recommends starting with the front of the home and the main entryway… and they encourage staging by a professional to increase potential selling price and to reduce the amount of time the house stays on the market.